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Fishing Lures

Berkley Bad Shad Crankbait
$7.79
Berkley® paired its world-class bait design engineers with a team of pro-anglers which includes hard bait legend and expert, David Fritts, to simply create dream baits. These hard baits capture the essence and action of artfully handcrafted wooden baits with exactness and durability from a synthetic science. The balanced designs throw straight and far and are consistently ready to run right out of the package without tuning. The premier casting shad Irresistible side roll and tail wag Slow rise at pause
Berkley SquareBull Crankbait
$6.95 $7.79 11% Savings
Berkley® paired its world-class bait design engineers with a team of pro-anglers which includes hard bait legend and expert, David Fritts, to simply create dream baits. These hard baits capture the essence and action of artfully handcrafted wooden baits with exactness and durability delivered in a synthetic bait. The balanced designs throw straight and far and are consistently ready to run right out of the package without tuning. Erratic hunting action Maximum flash and tail wag Deflects off structure Floating
Z-Man CrossEyeZ Power Finesse Jig
$4.99 $5.49 9% Savings
A more compact, streamlined offering designed in conjunction with B.A.S.S. Elite Series pro and noted jig-fishing specialist David Walker, CrossEyeZ Power Finesse Jigs are ideal for casting, pitching, skipping and swimming. Built around small, but powerful, 2/0 Mustad® UltraPoint® flipping hooks specifically chosen by Walker, each is then outfitted with premium, hand-tied 100% silicone skirts and wire trailer keepers for maximum durability and longevity. Like their flipping counterpart, Power Finesse Jigs' durable, color-matched head paint schemes and hallmark cross eyes' deliver added attraction when stealthier presentations are in order.
Z-Man Finesse Bulletz
$4.99 $5.49 9% Savings
When the going gets tough, the tough go to the Ned Rig; however, traditional mushroom-shaped jigheads associated with this ultra-finesse technique are far from ideal for fishing in snaggy areas like around grass, weeds, brush, and laydowns. Enter the Finesse BulletZ, the perfect snag-free option for deploying small finesse baits around cover. Its bullet shaped head and recessed hook eye slide through all types cover easily, while the compact, heavy-duty size 1 custom VMC EWG jig hook is small enough to fit baits in the TRD family, but has the power to horse big fish away from hazards. Finesse BulletZ are made in the USA with an ultra-tough powdercoat finish and a molded-in keeper that keeps baits pinned perfectly in place.
Berkley Skinny Cutter 110+ Suspending Jerkbait
$7.95 $8.79 10% Savings
Suspending jerkbait with long-distance castability. Versatile -- twitch, jerk, pause, rip, burn and standard retrieves. Coffin shaped bill allows maximum darting action and side flash with minimal rod movement .
Z-Man Finesse ShroomZ? Weedless
$5.99 $6.59 9% Savings
A weedless version of our popular mushroom-shaped jighead, the Finesse ShroomZ Weedless features a double stainless multi-strand wire weedguard that makes it possible to employ Midwest Finesse tactics around grass, brush, and laydowns without constant snagging and fouling. Also armed with Z-Man's exclusive welded wire keeper to make rigging with ElaZtech® baits fast and easy, these jigheads pair perfectly with baits like the Finesse TRD?, Hula StickZ?, TRD TubeZ? and Finesse ShadZ? to create the perfect Ned Rig!
Rapala CountDown®
$6.99 - $9.99 $9.09 - $11.99 Up To 42% Savings
Sinking at a consistent rate of one foot per second, the CountDown® allows you to easily target specific depths repeatedly. Whether the fish are suspended, at the weed tops or holding on bottom structure, the CountDown® can get you to them consistently. Trolled or cast, this weighted balsa lure swims with a slow-rolling Rapala action. Outfitted with VMC® black nickel hooks, each lure is hand-tuned and tank-tested to swim perfectly right out of the box.
Z-Man TRD Craw
$4.49 $4.99 10% Savings
An ultra-realistic crayfish imitation, the TRD CrawZ was designed for Ned-rigging but is also ideal for use as a finesse jig trailer and even as a saltwater fiddler crab imitation thanks to its buoyant claws that stand the bait up in a natural defensive posture when dragged along the bottom. Paired with the Finesse BulletZ Jigheads, the TRD CrawZ is an excellent downsized option for pitching into cover when the bite gets tough and bass shun larger offerings. Available in a wide array of color options, there's a TRD CrawZ to 'match the hatch' in virtually all rivers, streams, ponds, and lakes where craws are present!
Berkley Cutter 110+ Suspending Jerkbait
$7.95 $8.79 10% Savings
Suspending jerkbait with long-distance castability. Versatile -- twitch, jerk, pause, rip, burn and standard retrieve. Coffin shaped bill allows maximum darting action and side flash with minimal rod movement. Berkley® paired its world-class bait design engineers with a team of pro-anglers which includes hard bait legend and expert, David Fritts, to simply create dream baits. These hard baits capture the essence and action of artfully handcrafted wooden baits with exactness and durability delivered in a synthetic bait. The balanced designs throw straight and far and are consistently ready to run right out of the package without tuning.
Berkley Cutter 90+ Suspending Jerkbait
$7.95 $8.79 10% Savings
Suspending jerkbait with long-distance castability. Versatile -- twitch, jerk, pause, rip, burn and standard retrieves. Coffin shaped bill allows maximum darting action and side flash with minimal rod movement. Berkley® paired its world-class bait design engineers with a team of pro-anglers which includes hard bait legend and expert, David Fritts, to simply create dream baits. These hard baits capture the essence and action of artfully handcrafted wooden baits with exactness and durability delivered in a synthetic bait. The balanced designs throw straight and far and are consistently ready to run right out of the package without tuning. Suspending jerkbait with long-distance castability Versatile -- twitch, jerk, pause, rip, burn and standard retrieves Lunges downward when jerked for added depth Ideal size for imitating smaller baitfish
Berkley Dredger Crankbait
$9.95 $10.49 5% Savings
Body shape and weighted bill drive bait deep to stay in the strike zone longer. Tight subtle action proven best for deep water fish. Great casting and easy to crank for less fatigue all day fishing. Slow rise at pause Berkley® paired its world-class bait design engineers with a team of pro-anglers which includes hard bait legend and expert, David Fritts, to simply create dream baits. These hard baits capture the essence and action of artfully handcrafted wooden baits with exactness and durability delivered in a synthetic bait. The balanced designs throw straight and far and are consistently ready to run right out of the package without tuning.
Berkley Digger Crankbait
$6.95 $7.79 11% Savings
Berkley® paired its world-class bait design engineers with a team of pro-anglers which includes hard bait legend and expert, David Fritts, to simply create dream baits. These hard baits capture the essence and action of artfully handcrafted wooden baits with exactness and durability from a synthetic science. The balanced designs throw straight and far and are consistently ready to run right out of the package without tuning. Aggressive wobble and side flash Gets deep quick Slow rise at pause
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